Geocaching employs awareness and stealth with technology, rapidly luring a unique group of global participants. The players understand this idea best. Those not indoctrinated into this fascinating hobby are often confounded and misled.

Today’s Cacher, the first comprehensive magazine about geocaching, will strive to entertain and inform participants of the game, and to provide insight to outsiders. The rapid growth of geocaching allows for misconceptions of the hobby. Many people are just learning how this game works.

Newspaper reporters, land managers, and the general public are cutting teeth on this subject. Today’s Cacher will attempt to fill a role as ambassador, providing a positive awareness of geocaching concepts for all to see.

Some are critical of promoting additional publicity for geocaching. We believe publicity will occur naturally; the rapid growth of the phenomenon has already attracted the attention of media worldwide. Still others are concerned that increased publicity and growth of our hobby will endanger the already delicate issue of land owner/management relations.

We believe geocaching is ecologically wholesome. This game naturally attracts those who respect and who will protect the wonders of the world. The mantra of geocachers is CITO (Cache-In, Trash-Out).

Fearing a glut of uninformed or irresponsible newcomers, some would choose to keep the game a well-hidden secret. This will not happen. The world is discovering geocaching.

Increased and refined awareness of our pastime will only enhance the blueprint of geocaching. Today’s Cacher intends to spread the good word.